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How they actually behave when they're on websites is another. Although organizations typically provided these answers somewhere within the site, users often had problems finding this crucial information.Īs we've long known, what people say they want is one thing. Further, only a ridiculously low 4% answered the second question on the homepage. Sadly, only 43% of the sites we studied answered the first question on their homepage. That is: What are you trying to achieve, and how will you spend my money? How it uses donations and contributions.The organization's mission, goals, objectives, and work.Their answers fell into 4 broad categories, 2 of which were the most heavily requested: We asked participants what information they want to see on non-profit websites before they decide whether to donate. While there's a first time for everything, we wanted test participants who actually exhibit the behavior we were studying. We screened out users who hadn't made at least one donation to a non-profit or charity during the preceding year. Job titles spanned the alphabet, from attorney and bank assistant vice president to microbiologist, police office, small business owner, and teacher. We included users with relatively little Internet experience (at least 1 year), as well as those with more experience (at least 3 years). We recruited a broad sample of test participants, ranging in age from 20–61, with a roughly equal number of men and women. We reimbursed users for this expense after the study. Making a donation: Using their own credit cards, participants made an online donation to the chosen charity.Choosing a recipient: Participants used two non-profit sites within a given category and decided which of the organizations - which had roughly similar missions - was most deserving of a donation.Most of the sites represented major national non-profits, but we also tested some smaller, local charities. Nancy Davis Foundation for Multiple Sclerosis National Education for Assistance Dog Services (NEADS)Īccelerated Cure Project for Multiple Sclerosis In total, we tested 23 non-profit websites, chosen to cover a range of categories: Type of Non-Profit
Donate visual micro how to#
To discover how to design non-profit websites to encourage donations, we took our usual approach: we empirically observed actual user behavior as potential donors used a wide range of sites. For encouraging customer (or donor) loyalty, e-mail newsletters remain the Internet tool of choice. Websites are less effective at sustaining long-term donor relationships. Well-designed non-profit websites are particularly suited for attracting new donors and efficiently supporting small-scale impulse giving. If non-profit organizations get their sites into shape, that is. Given the high growth rate for Internet donations, we estimate that they'll constitute the majority of donations by 2020. In 2008, non-profits got about 10% of their donations online, according to a survey by Target Analytics. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations' missions and goals - which are key factors in their decisions about whether to give money. Novel viewpoints, and open-world dynamics.Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations. Our dataset opens up new research opportunities for large-scale video analysis, Viewpoint-specific and temporally-evolving models for video understanding,ĭefined over state-of-the-art motion and deep visual features. Micro-videos labeled with 58 thousand tags. Large-scale models for video understanding. TheseĪspects make micro-videos an appealing well of visual data for developing
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Open-world dynamics that reflects the temporal evolution of tag topics.
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On social networks, aggregate micro-video content contains interesting Thirdly, due to to their continuous production and publication Third-person, egocentric, and self-facing views seldom seen in traditional Hand-held mobile cameras, they contain specialized viewpoints including Secondly, because they are often captured by Firstly, because of the authoring process, theyĬontain significantly more diversity and narrative structure than existingĬollections of video "snippets".
Donate visual micro pdf#
Authors: Phuc Xuan Nguyen, Gregory Rogez, Charless Fowlkes, Deva Ramanan Download PDF Abstract: Micro-videos are six-second videos popular on social media networks with